PADI: Professional Association of Diving Instructors

This site to me is not just another scuba diving site, its a site that shows that any one can do it. The logos is well done in my opinon, when you open the site you see a person with a mask, fins, snorkel, and a "toy"(for us scuba divers) but it is a underwater hand held propeller. The women is surrounded by 3 dolphins. To the left of the screen there are the language selections so people of other nations may read it with ease. The pathos is one heck of a hit, the fact that three dolphins are playfully swimming around a person in their natural habitat. Also the water is extremely clear and clean which adds to the pathos. Ethos, well PADI is a world wide suba diving company. All scuba divers have PADI certification cards which is needed to do alot of the dives so that the dive master and others know that you have been trained and certified to a certain level of diver. So I feel that this site has some of the best visual and other factors that add to its beauty.